smac97 Posted September 7, 2007 Share Posted September 7, 2007 Here: [Question]: Hi Carole. And thanks for joining us. You know, you have a bit of a unique marketing issue with "September Dawn," as you have released both a movie and a book simultaneously. Can you tell us about some of the marketing challenges you've encountered in doing it this way?[schutter]: Ordinarily it would seem to be a positive to release a book and a movie at the same time. However, in my case, due to the extreme controversy of the subject matter, we were not prepared for the extent of the backlash it generated. I've had to spend much of my time responding to this backlash, rather than actively promoting and marketing the book/movie. On the positive side, of course, my book is getting a lot more press than it would otherwise.[Question]: This is a first-time venture for you. What have you learned so far that might affect the way you approach such a project in the future?[schutter]: Hopefully I will not be called to do anything so controversial again! And I believe I would have the book come out before the movie.[Question]: What advice would you give to would-be marketers of books and/or movies, based on your personal experience with "September Dawn"?[schutter]: Getting either done is "a shot in the dark," as they say. I believe that persistence is important--and prayer even more so. But just because God doesn't answer right away doesn't mean you should abandon your dream. His timing isn't our timing. Other than that, I would say to hire a good publicist who has your best interests at heart. As for movies, that's another ballgame. At the one seminar I attended on screenwriting, they emphasized that to be successful, one had to "network." Now if you don't automatically have a network like I had, then going to screenwriting seminars and building a network with people in the business who are already actively engaged is extremely important. And one last thing: It is important to get your skills up because most often you have one shot at making this work. For me, reading and applying your writing workbook, The Train-of-Thought Writing Method, was one of the most helpful things I did. It was concise, clear, and to the point. I didn't have to guess what you were saying. And, of course, your editing skills on my book were invaluable. In this day and age, we can't send manuscripts out without first having them professionally edited. And as for screenplays, the best teachers I know of are Pilar Alessandro, a woman who worked as a script analyst for Disney, and Skip Press, a Christian who has written books on screenwriting. These people do script analysis, and it is the fastest way to learn the craft, though I would advise first reading some books on the subject and/or attending some classes. Skip has online classes, and Pilar does classes in the LA area. Both are two of the most popular teachers at screenwriting expos and seminars.[Question]: In addition to encouraging readers to go see the movie and/or buy the DVD when it's released, how can people purchase the book?[schutter]: Got to www.cwschutter.com or www.amazon.com or www.barnesandnoble.com. It is also available in Borders bookstores.-Smac Link to comment
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